Kris Jenner on Kim Kardashian’s Sex Tape: I Made Lemonade Out of That Lemon!
Whatever you may think of her — poster-girl mother of the new millennium or exploitative momager — Kris Jenner has brains. And spunk. And cojones.
Her clan of six — Kourtney, 31; Kim, 30; Khloe, 26; Robert, 23; Kendall, 15; and Kylie, 13 — are multimedia powerhouses, blurring the lines between fashion, television, music, and social media. Together, the Kardashians — or ‘Kardashian, Inc.,’ as the Hollywood Reporter calls them — netted $65 million last year. And it would have been much more had their pre-paid credit card venture, the Kardashian Kard, hadn’t gone belly-up.
Kris, 55, encourages and masterminds just about everything her kids do — from creating fragrances to tweeting to developing reality spin-offs.
“My job was trying to take my kids’ 15 minutes and turn it into 30,” she told the Hollywood Reporter. By the way, Kris neglected to mention that she takes a 10% cut of just about everything her kids do.
Kris has the magic touch. She knows how to turn a profit. And put a positive spin on just about anything. Case in point: Kim’s sex tape.
“I was way out of my league,” she says, adding that she’s never actually seen the tape. “I thought, ‘Oh well, there goes the reality show.’ But you can either be a problem maker or a problem solver. And I’m a problem solver. My job as her mom and manager is to take care of the problem — whatever it is … All I knew was that I had to make some lemonade out of these lemons fast. Real fast.”
To outsiders, the Hollywood Reporter points out, Kris is both brilliant and walking a fine line.
“If I fault her for anything, it’s doing too much too soon,” says Darren Bettencourt, a manager for reality stars including The Real Housewives of New York’s Jill Zarin. “If you saturate the market, you confuse the consumer. What do the Kardashians stand for? You can’t be an expert in everything.”
Just don’t tell Kris Jenner that.
“My fantasy is to have Keeping Up With Kardashians, Season 26,” Kris jokes — sort of. “Who knew it would be this profitable? I should have had more kids.”
Still, she knows that she should appreciate this moment, because it might not be forever. “We definitely worry about overexposure. We never want to get to a place where people are thinking, ‘Enough is enough.’ ”