"It’s a clever PR stunt,” a MTV spokesperson told The Hollywood Reporter. “We’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.”
Earlier this week, Abercrombie & Fitch released a statement claiming that they are willing to pay The Situation — and other members of the fashion-challenged Shore cast — to stop wearing their clothes in public.
“We are deeply concerned that Mr. Sorrentino’s [aka, The Sitch] association with our brand could cause significant damage to our image,” a company spokesperson said. “We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently awaiting a response.”
Abercrombie, along with Ed Hardy and True Religion, is one of the cast’s favorite brands to wear on-screen. Either way, it looks like The Sitch (and MTV) won’t be taking the tween brand’s offer too seriously.