Kelly is the founder of People's Revolution, a fashion marketing, branding, and PR firm. So she definitely has industry cred and knows a thing or two about what sells.
She's also an expert at turning a personality into a brand. She appeared on The Hills and The City as Lauren Conrad and Whitney Port's boss, respectively. She managed to spin that exposure into her own Bravo reality show, Kell on Earth.
She's famous for her no-nonsense, results focused attitude, and has written two books, If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You and Normal Gets You Nowhere, which are autobiographical advice books about getting ahead. She's definitely already committed to helping younger women reach success. Though given the number number of Top Model contestants who cry very much inside the judging room, she might not always be so supportive
She's likely to be a tough but fair judge, though we have to wonder how well she'll get along with Tyra and her wackiness.