Bryanboy, or Bryan Grey Yambao, is a young Filipino blogger who made a name for himself for his flamboyant style, obsessive blogging, and hilariously unfiltered opinions. Bryanboy first hit it big in 2007 when he created a tongue-in-cheek video about Marc Jacobs’ rise to fame. The video featured Bryanboy dressing up as Marc and giving a summary of his fashion career. It might not sound that funny, but it really was an instant viral hit. Watch the hilarious video below.
The video became such a hit that Marc even named a bag after Bryanboy (“BB”) and designers started to court the young blogger. Soon, Bryanboy was sitting front row at top fashion shows and appearing in fashion campaigns. Along with other prominent fashion bloggers like The Sartorialist and Tavi from Style Rookie, Bryanboy ushered in the era of the fashion blogger into the fashion world.
Granted, no one will ever be able to replace Nigel and the Js in our hearts, but it will be interesting to see what role Bryanboy will have on the show. Will he be a judge or more of a mentor, like the Js? And how will bringing in a blogger help ANTM become more “internet-driven” which The CW allegedly wants to move towards? There's more to being internt-driven than just including a blogger.
For his part, Bryanboy has remained mum on the rumors of him joining the show. However, judging from his Twitter account, it looks like he is on vacation in Italy and maybe the news hasn’t reached him yet.
It’s no secret that ANTM’s rating have been steadily dropping. Is this Tyra and The CW’s last-ditch effort to save the show?