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Is Jaguar Paying to Be Featured on Mad Men?

Mad Men Season 5 has featured luxury car brand Jaguar. A lot. So much that some might wonder if Jaguar is paying for the promotion. Are they?

Nope! Mad Men creator Matthew Weiner isn't the type to want to bend his storytelling to include product placement, and after a Jaguar bigwig asked Joan to literally prostitute herself in Season 5, Episode 11: “The Other Woman,” it should be clear that the goal isn't to make Jaguar look particularly good.

Jaguar has been paying attention to the show, giving their own take on Twitter. After the most recent episode, Jaguar tweeted about what happened, saying, "loved the pitch, didn't love the process. We applaud Peggy leaving SCDP. ‪#MadMen ‬‪#MadJag‬"

The PR people at Jaguar aren't dumb. The also seem to be capitalizing on their Mad Men lip-service with a Facebook gallery celebrating real-life vintage Jaguar ads.

Check out all of Wetpaint Entertainment’s Mad Men coverage.

Watch the next episode of Mad Men on Sunday, June 3 at 10 p.m. ET/PT on AMC.

Source: Wall Street Journal, Twitter, Facebook

Rebecca Martin is an editor at Wetpaint Entertainment. Follow her on Twitter @BeccaMartin47.

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06.1.2012 / 12:25 AM EDT by Rebecca Martin
Related: News, Mad Men

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