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Gossip Girl

Blake Lively Is the Face of Gucci’s Latest Fragrance

Her days on Gossip Girl may be coming to an end, but Blake Lively (Serena) is just as much a style icon as ever. Gucci has announced the blond starlet as the face of their new Gucci Première fragrance.

“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way,” Gucci Creative Director Frida Giannini says in The Red Pages.

As Gucci’s newest face, Blake will star in both a print campaign for the fragrance, and commercial shot by Drive director Nicolas Winding Refn.

“Although she’s young, she’s also very determined, and I liked this spirit,” Frida tells Women’s Wear Daily. “She knows how to be a diva in the right sense, with an aspirational glamour.”

This isn’t the first time Blake’s been selected to rep a high-profile designer line. Last January, Chanel announced that she would be the face of their new "Mademoiselle" handbags. She’s also infamously best pals with designers Karl Lagerfeld and Christian Louboutin. In short, the entire fashion industry seems completely in love with this girl!

Source: Women’s Wear Daily, UK’s The Red Pages

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06.22.2012 / 09:55 PM EDT by Beth Douglass
Related: Gossip Girl, Blake Lively, Fashion

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