Blake Lively Is the Face of Gucci’s Latest Fragrance
Her days on Gossip Girl may be coming to an end, but Blake Lively (Serena) is just as much a style icon as ever. Gucci has announced the blond starlet as the face of their new Gucci Première fragrance.
“In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way,” Gucci Creative Director Frida Giannini says in The Red Pages.
As Gucci’s newest face, Blake will star in both a print campaign for the fragrance, and commercial shot by Drive director Nicolas Winding Refn.
“Although she’s young, she’s also very determined, and I liked this spirit,” Frida tells Women’s Wear Daily. “She knows how to be a diva in the right sense, with an aspirational glamour.”