The Once Upon a Time Powers That Be understand the importance of interacting with their devoted fans. While the viewers don't get to dictate every plot twist and ship choice, ABC does make sure to keep them up-to-date on the creative process — they even let the fans have an inside look at the creation of Season 2 poster!
You can see the final version of the poster here. It's fun to play "spot the differences" between the original mock-up and the final product. Obviously, the final version uses a very different shot of Emma; it shows her in her iconic red jacket, with her hair down. Plus, her pose is stronger: She looks ready to kick that magic's butt. The smoke is also much brighter. There are little details, changed, too — for instance, we like that in the official version, the street lights are lit up.
Do you like the finished product, or were you hoping they'd go with one of the other posters?