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Why Is Jennifer Aniston Getting Down to Business With MIT Scientists?

Jennifer Aniston: actress, fiancee, shampoo scientist?

The Friends actress is hoping to parlay her image as a hairstyle trendsetter — remember the the “Rachel” cut of the ’90s? — into solid business: She just became an investor of Living Proof, a shampoo brand based on the work of scientists at the Massachusetts Institute of Technology.

It’s not the first time her lustrous locks have caught the attention of eager marketers.

"I have been approached many, many times,” the 43-year-old said in an interview at the company’s headquarters. “You want to be part of something that's exciting and authentic... You can't get more interesting than these scientists.”

Instead of using the standard silicone in their anti-frizz cream, for example, the scientists used a specific molecule that they’ve found blocks moisture. Jennifer tried the resulting product on a film set recently in North Carolina, where the local humidity really put the concoction to the test.

Suffice it to say, she was convinced!

Source: Wall Street Journal

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10.13.2012 / 01:19 AM EDT by Dan Clarendon
Related: News, Celebrity Beauty

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