Beyonce and Jay-Z Denied by Judge, Lose Right to Trademark Blue Ivy
Everyone knows that music’s golden couple, Beyonce and Jay-Z, don’t mess around, so when the couple filed a petition to trademark their daughter’s name, Blue Ivy, shortly after her January birth, no one expected that the powerful duo would be denied.
However, the U.S. Patent and Trademark Office has now ruled that the rights to the name actually belong to Boston wedding planner, Veronica Alexandra. Veronica started her company, also named Blue Ivy, in 2009 and had filed a petition of her own to trademark the all-of-a-sudden popular moniker, telling Rolling Stone, “There's no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.”
Since the Patent and Trademark Office ruled in her favor, Veronica can continue to use "Blue Ivy" for event and wedding planning and anything related to marketing and advertising, but Jay-Z and Beyoncé can use the name for other potential business endeavors.
Overall, Veronica calls the ruling in her favor a “large compliment," and says she’s learned at least one important lesson: "Money doesn't buy everything.”
Are you surprised Veronica beat out Bey and Jay for the rights to use “Blue Ivy?” Weigh in below!