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Jersey Shore

MTV’s Parent Company Viacom to Donate $1 Million to Hurricane Sandy Relief Efforts

MTV’s parent company Viacom announced on November 1 that it would donate $1 million to various organizations in New Jersey to help the relief and recovery efforts across the state, following Hurricane Sandy’s historic destruction.

As we reported earlier this week, many of the iconic landmarks and favorite haunts of the Jersey Shore cast were severely damaged and destroyed after the record-breaking storm tore through the state on Monday evening (October 29). The Shore Store, where the cast has worked over the summers they’ve filmed in Seaside Heights, was damaged. And the boardwalk where Snooki, The Situation, JWOWW, Vinny, Pauly D, Deena Nicole, Ronnie, and Sammi have spent so many days and nights has been swept away.

Viacom’s CEO, Philippe Dauman, announced that half of the $1 million donation will go to New York City’s Mayor’s Fund, and the other half will go to local New Jersey organizations. “Viacom has always had a strong relationship with the communities it serves and we are proud to step forward once again to help those in need,” he said.

As Jersey Shore Season 6, Episode 7: “Let’s Take a Trip” aired last night (November 1), the cast was active on Twitter, reporting on how bittersweet it was to watch themselves frolicking around the Shore in happier times.

In many ways, MTV owes a lot to the Seaside Heights community, having filmed in the neighborhood for the past three years. Clearly, just because Jersey Shore is ending, that doesn’t mean its influence in Seaside is over.

Learn how to help victims of Hurricane Sandy here.

Catch the next new episode of Jersey Shore on Thursday, November 8 at 10 p.m. ET/PT on MTV.


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11.2.2012 / 07:22 PM EDT by Molly Friedman
Related: Jersey Shore, News, Reality Gossip

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