H&M Now Lets You Recycle Clothes and Save Money at the Same Time
It’s no secret that one of the ways H&M maintains it’s low prices is by cutting some corners on quality. We love their clothes, but we basically consider it a victory if we can get a year’s worth of wear from an H&M garment. However, you really can’t beat the price for clothes so on-trend!
In a push to improve sustainability, H&M has teamed up with their partner company I:Collect to launch a clothing recycling program, reports Refinery29. The store says, “As much as 95% of [discarded] clothes could be used again; re-worn, reused or recycled — depending on the state of the garment. Long-term, H&M wants to reduce the environmental impact of garments throughout the lifecycle and create a closed loop for textile fibers."
Their solution? Bring your used clothes into an H&M store to receive a discount on future purchases! I:Collect takes the clothing, then puts the textiles through reprocessing to make new garments. Total win-win — and maybe best idea ever?
Start gathering your old clothes now, because I:Collect bins debut in February 2013 in all H&M stores.