Adam Levine’s New Clothing Line to Launch at Kmart and Shop Your Way in 2013
If you’ve ever wanted your boyfriend to look more like Adam Levine, the time has finally come. Sure, you can rip up a white T-shirt or buy a leather jacket, but nothing is as authentic as the man’s personal designs.
Last week, we reported that the sexy Voice coach was in talks to produce a new line of “fashion, accessories, and housewares for a mass retailer,” and now we can confirm that all of Adam’s styles will be available at Kmart stores nationwide and social shopping platform ShopYourWay.com later this year.
Though he won’t be collaborating with American Idol’s Nicki Minaj, both musicians-turned-judges will “design and develop their collections with Kmart to reflect their strong creative talents, expressive personalities, and distinctive individual styles,” according to a press release.
"Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection,” Adam said.
This isn’t Adam’s first go-’round in fashion, though. He launched a casual clothing collection called 222 back in 2010, and even developed his own fragrance of the same name in 2012! But this time around, he’ll be branching out past standard jeans and tees, to design accessories and perhaps even snazzy suits. And hey, Kmart is so affordable that maybe we’ll even try some of his items out for ourselves!
What do you think of Adam’s fashion line: Destined to be a big hit or a total miss? Sound off below!