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Stars Get Their Swag on at the Sundance Film Festival (PHOTOS)

Promoting their latest indie flicks aren’t the only reason celebs hit up Park City, Utah, for the Sundance Film Festival — many also come for the swag. Companies know that there’s hardly better publicity than having A-listers talk about, tweet about, and be seen with their products. And the stars love the freebies!

For example, ;The Bachelorette ;winner ;Jef Holm ;battled swarms of screaming girls to reach the Miami Lounge, where he shopped for Carlo Pazolini shoes and Johnny Was clothing.

Click through to see who enjoyed what at the fest this year.