Mad Men: 1950s Model Sues Over Image in Opening Credits
Never mind Mad Men — we now have a mad woman.
Last year, Gita Hall May saw herself in the opening credits of Mad Men. Now, Deadline reports, the 1950s and 1960s model has filed a lawsuit against Lionsgate over the company’s alleged use of her image without her consent. The image was reportedly cropped from a 1950s photograph of Gita for a Revlon hairspray ad.
“[Gita’s] likeness appears more prominently and directly than any other image in that sequence, and in the Pilot directly opposite the credit for the program’s Producer,” the suit reads. (You can see the image they're talking about here at Deadline's site.) According to Deadline, the main titles aren’t produced by Mad Men studio Lionsgate but by Imaginary Forces. The opening won the 2008 Emmy Award for Outstanding Main Title Design.
Mad Men is already up to Season 6, but apparently Gita didn’t have cable and wasn’t aware of what was happening until last May.
The lawyers will have to hash this one out, but what do you think they should do? Do you think the model should be owed compensation, or would they be within their rights if Revlon OK’d the use of the ad, or if the photographer was credited?