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The Vampire Diaries

Ian Somerhalder Lights Up For Cree LED Light Bulbs

Who needs a marketing campaign when you have Ian Somerhalder backing you? The Vampire Diaries star truly believes in Cree’s new LED light bulbs, and he’s not afraid to show it.


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“[The Cree light is] using 84 percent less energy, which is just huge,” Ian told Wetpaint Entertainment in a recent interview. “I think that is the big, game-changing stuff that we all want to see and want to be involved in. And I’m really excited to be part of this partnership and to launch this product out into bigger markets, because I think, honestly — there’s a 10-year warranty on a light bulb, and that’s never been seen before. I think it’s really gonna blow people away. I’m excited to be a part of it, and that’s always a really positive thing to be part of something like this.”

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Ian hopes social media will help spread the message so more people can get involved in energy-saving, environmentally friendly actions. “You and me and all of us, our peers and what have you, they’re not going to change,” he says. “But that next generation, if you’ve educated and empowered and sort of activated them, then you’re really going to get a generational paradigm shift.”

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For more photos of Ian, click through our gallery. We think it’s a bright idea!

03.20.2013 / 12:02 AM EDT by Jenny McGrath
Related: The Vampire Diaries, Ian Somerhalder, News

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