Kardashians Might Sue Ford and Its Advertising Company Over “Vile” Ad
Note to advertising firms: depict the Kardashians bound and gagged in the trunk of a car at your own risk — you might just get sued.
In case you missed it, the Indian company JWT produced and released mockups of a series of advertisements for the Ford Figo — one of which depicts Paris Hilton gleefully keeping Kim, Kourtney, and Khloe Kardashian restrained in the trunk of the car — with the tagline, “Leave your worries behind with Figo’s extra large boot.” JWT has since taken down the images but not before inciting a firestorm of controversy.
“The ‘leave your worries behind’ Ford ads are disgusting, vile and offensive to all women,” says the family's lawyer. “It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads.” The attorney adds that the sisters “do not take this lightly and they are exploring all of their legal options.”
Ford, meanwhile, is doing it’s best to make nicey-nice with the Kardashians. “We deeply regret this incident and agree with our agency partners that it should have never happened,” Ford says in a statement. “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”
That’s all well and good, dudes, but you may want to lawyer up.