Over seven million Oncers tuned in to watch Hook, Rumple, Regina and the Charmings set sail to Neverland in search of Henry in the Once Upon a Time Season 2 finale (“And Straight on ‘Til Morning”). But was it enough to pull OUAT out of its sophomore ratings slump? Well, to put it bluntly, no.
Sunday night’s finale drew 7.3 million viewers, resulting in a 2.2 rating in the coveted 18-49 demo. While 2.2 isn’t bad, it’s nothing compared to the show’s Season 1 ratings. At its peak, Once Upon a Time achieved a staggering 3.9 in its demo.
However, with Season 3 on the horizon, we have no doubt that the ratings will pick up when the Charmings & Co. find themselves in Neverland. It’s a whole new world of possibility for the show, and as long as they stay focused on the core cast members and slow down the pace a bit, OUAT should return to its former ratings glory in no time.
What did you enjoy about Once Upon a Time this season? Will you continue to watch in Season 3? Sound off in the comments!