According to The Hollywood Reporter, Mike lost his lawsuit which claimed that A&F had committed trademark infringement, unfair competition, false advertising, injury to business reputation, and misappropriation of likeness. That’s a mouthful, but it all amounts to zilch.
"Although the word 'situation' is not a word that was coined or made up by the plaintiffs, or a word that is obsolete, totally unknown in the language or out of common usage, the Court can discern no relationship between the word 'situation' and the apparel or entertainment services that the plaintiffs provide,” writes U.S. District Judge John O’Sullivan.
The similarity of "The Situation" to "Fitchuation" argument doesn’t fare much better.
"The t-shirt expresses 'The Fitchuation' visually and phonetically different than 'The Situation,'" the judge writes. "There is no evidence of A&F 'palming off' its t-shirt as that of the plaintiffs where, as here, the t-shirt has the A&F inside label and prominently uses A&F's own famous trademark 'Fitch' as part of the parody."
Apparently the Florida federal judge isn’t a Jersey Shore fan.
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