“Maintaining [the Kardashian] brand image is paramount [right now],” says marketing expert Liz Goodgold. “The family quickly closes ranks and silences negative information,” she adds, pointing out that if Lamar were to expose the family’s secrets, the show would likely get cancelled. “The scope and scale of how they manipulate the media [would be truly] unveiled.”
All that said, Khloe kept up a brave face on Monday, September 9 as she and sister Kourtney hit up DASH while shooting scenes for Season 9. Khloe — who’s recently been doing everything she can to hide whether or not she’s wearing her wedding ring — proudly displayed her 12.5-carat sparkler.