For the past three weeks in a row we’ve told you about how The Walking Dead killed any competition from the Sochi Winter Olympics, easily besting the games in the all-important 18-49 demo, but last night, March 2, TWD didn’t fair as well when it was pitted against the 86th Annual Academy Awards.
Per Deadline, the AMC hit only had 8.1 million viewers in the 18-49 demo, while the Oscars drew in some 15.25 million 18-49 year olds during the 9 p.m. ET timeslot. If your brain processes percents better, TWD’s audience was 46% less than that of the Oscars. Either way, it’s not great.
Season 4, Episode 12: “Still” was watched by some 12.6 million total viewers last night, while the Ellen DeGeneres hosted Oscars were seen by an impressive 43 million people. That gap may sound disparaging, but Deadline points out that the Daryl Dixon (Norman Reedus) and Beth Greene-centric hour (Emily Kinney) of TWD was never meant to come close to those monster Oscar numbers.
The site also note that despite the stiff competition from Hollywood’s biggest night, TWD viewership actually didn’t take such a huge hit, only falling 3% from its demo rating and viewership from last Sunday, February 23.
We knew that TWD didn’t really stand a chance against Jared, Lupita, Jennifer, Julia, Meryl and more, but we’re still impressed that our favorite show was able to put up such a valiant fight! Plus, we bet there are tons of people who watched the Oscars last night but are planning to fire up the DVR and catch TWD tonight!
Are you surprised by these numbers, or do they make sense to you? Tell us your thoughts below!
The Walking Dead Season 4 airs Sundays at 9 p.m. ET on AMC.