America has spoken and American Idol may not like the answer. Even the show's new twist, Rush Week, hasn't been able to help Idol in the ratings.
Wednesday's two-hour show averaged a 2.6 rating/8 share in adults 18-49, with 9.9 million overall viewers, according to Variety. While those numbers might not sound all that bad, that's a 20 percent drop from week to week and the series's lowest numbers ever for a regular Wednesday night show. Eek! According to Zap2it, Wednesday’s show was on par with this week's special Tuesday night show, although still well below average.
All that in mind, Idol was still the top-rated series of the night in the adults 18 to 49 category as well as with adults 25 to 54 group. Translation: The Olympics might be dominating but they're a special event, not a TV staple.
This pattern of Idol being low but still on top isn't actually new. Last year, ratings dipped but the show still won most nights, only losing on a regular basis when going head-to-head with monster hit The Big Bang Theory on CBS.
Still, with the ratings taking a continual decline, we have to wonder if Fox will cancel the show altogether like they recently did with The X Factor. 21st Century Fox president Chase Carey has said Idol is “winding down” and will likely only be brought back on a lesser scale. We'll believe it when we see it, though, as big companies like Coke and Ford keep on advertising, season after season. It be hard to walk away from that kind of coin.
What do you think? Can Idol still go on in the face of continually low ratings? Hit the comments!