Credit: Christopher Polk/Getty Images For BET

"Say My Name"? More like, search my name.

Beyonce has been named the most-searched celebrity of 2013 by Bing, based on an aggregate of the site's millions of searches over the course of the year.

This is bad news for Kim Kardashian, who comes in as the runner-up on this year's list of the most-searched people. Kim topped the list last year, when Beyonce wasn't even in the top ten. As you know, Beyonce and Kim are close pals, as their men — rappers Jay-Z and Kanye West, respectively  are longtime besties. 

Other names on this year's list include Rihanna at number three, Taylor Swift at four, and Madonna at five. Justin Bieber was the runner-up on last year's list, but this year he drops to number six. Sorry, Biebs!

So what can we attribute Beyonce's high level of 2013 searches to? Frankly, we're a bit surprised, given that Beyonce wasn't involved in a major news story this year — other then performing at the Super Bowl halftime show and presidential inauguration and launching a world tour — and she didn't release an album.

Meanwhile, Kim had also sorts of major stories, from giving birth to North West to getting engaged to Kanye. Still, there's no question that Beyonce is a beloved entertainer, so we suppose people just like to keep updated on her, regardless of what exactly she's up to.

Do you think Beyonce or Kim Kardashian is more interesting? And which of them do you search for more?

Source: Bing