Pixie cuts are so last week. The new trend in Hollywood is dying your hair purple — and Ireland Baldwin is hopping on the train started by Kelly Osbourne and, most recently, Nicole Richie. How do you like her lavender locks? Read on to hear why the young model went for a dramatic change.

“I just really wanted to go lavender and it’s going to fade out,” Ireland told E! Online about her new ‘do. “I wanted change! I love my platinum hair and that’s who I am, but this is fun. Why not? It’s temporary and fun.”

True, it will fade, and it’s not like she’s the only one out there doing it. If it’s good enough for Kelly (who hosts Fashion Police) and fashion designer Nicole, it’s good enough for Alec Baldwin’s daughter! And while Ireland is loving her new look, she’s also discovering that her gal pals are loving it too!

“WOMAN CRUSH WEDNESDAY @IrelandBBaldwin WERK THAT PURPLE HAIR GIRLFRIEND,” Gigi Hadid, Real Housewives of Beverly Hills star Yolanda Foster’s daughter, tweeted yesterday (March 5).

We’re glad her girlfriends are in support of her dramatic change!

Lupita Nyong'o’s Nairobi blue gown from the 2014 Oscars may be the color for Spring, but don’t discount purple hair.

What do you think about Ireland’s new ‘do? Hit the comments and let us know!

Carson Blackwelder is an Associate Editor at Wetpaint Entertainment. Follow him on Twitter and Google+!