Nope, it’s not an April Fool’s Day joke. Lauren Conrad actually dyed her signature blond mane a pale shade of purple!

Taking to her blog LaurenConrad.com, the former reality star shared the results of her fearless new look. Though she frequently plays around with washable dyes for a quick and temporary update, she decided to take the plunge this time and try a semi-permanent color.

“This one stays in for 6 to 8 weeks before washing out,” the fashion designer writes. “I really didn’t think that purple was my color, but after seeing several others wear it recently, I decided to give it a try.”

Lauren’s longtime stylist Kristin Ess shared a behind-the-scenes photo of the process. The snap pictures Kristin holding a bowl and a comb with pale purple dye covering her gloves.

As Lauren pointed out, numerous celebs have been rocking lavender hair these days, including Fashion Police commentator Kelly Osbourne and fellow reality star-turned-designer Nicole Richie. We’re loving this playful and feminine shade of purple, which is the perfect pairing for spring’s pretty, pastel frocks!

Are you loving Lauren’s new look, or does she risk looking like a little old lady? Sound off in the comments!


Credit: NDN Photo: Lauren Conrad Goes Purple (VIDEO)