Rumer Willis, the actress and DJ otherwise known as Bruce and Demi’s daughter, has been a bit of a shapeshifter with her changing looks over the years, so we’re not all that surprised to see that she’s dyed her hair the color of watermelon Koolaid. The 25-year-old posted a pic of her new coiffure on Instagram Tuesday with the caption “Jem ain’t got nothing on me #pinkhairdontcare.” We agree, Rumer — you’d beat the ‘80s cartoon character in a pink-off any day.

The 90210 alumna went on to thank Danny Moon in her post, a guest artist at the Andy Lecompte Salon in Los Angeles, for her new look. "Thank you to @majormoonn for kicking ass today."  He’s the same mastermind behind Nicole Richie’s lavender hair. Along with Nicole’s lovely locks, there have been a rash of hairdo updates lately, with Kylie Jenner dyeing her hair teal and Brandy going for fro.   

Rumer has been rocking various shades of orange tresses with pink highlights for a few months now, dipping her toe into the shade slowly. Apparently she decided she was ready to go all in. We don’t know about you, but we’re kind of digging the bold choice and prefer it to the lackluster orange DJ Willis was sporting before. Go big or go home, that’s what we  always say.

What do you think of Rumer’s new hair color? Two thumbs up or way down?