Diddy’s already shown the world that he can catch lightning in a bottle with Making the Band, and now he’s ready to prove that he can do something even more remarkable: bring music videos back to TV.
The media mogul plans to launch Revolt, a new television network dedicated to music, on October 21, to pick up the slack left by some channels formerly in the music biz.
TMZ reports that, rather than trying to pluck fresh stars out of obscurity to host his shows, he plans to use already-established young talent as the face of his brand.
As for what, specifically, will get air-time, Diddy says he’s pretty much open to anything, revealing in a video for the Huffington Post that his amorphous vision includes: “The best of rock, the best of EDM, the best of hip-hop -- the future of music...We may play some country music if it's funky enough. Ain't no closed-mindedness with music. Revolt is a multi-genre, multi-platform music network We gon' play that new s—t. The stuff that other people are afraid to play. If you like good music, you finally have a home."