Hubba hubba! Jessica Simpson is giving consumers her best come hither and buy my new perfume face in this sexy new fragrance ad.
Jessica tweeted the shot on June 27, writing, "Love the ad for my signature fragrance available this August! Shot by my fav Gilles Bensimon @jessicasimpsonstyle." Who wouldn’t love seeing themselves like this?
Jessica talked to Women's Wear Daily about the perfume, saying they discussed various names and ultimately decided to just go with her own name.
“When it’s just my name, my heart is definitely in it," she said (via People). "There were things about this fragrance that took me to a different place. It was exciting. It’s more sophisticated. It’s a little mature."
The fragrance is said to have "notes of citrus, night-blooming jasmine and tonka bean" and the feathers wrapping the bottle (and featured in her Oscar de la Renta dress) are symbols of her independence, making her own decisions and having her own opinions.
Jessica, now a mother of two, is preparing for her wedding to Eric Johnson. In fact, they're said to be getting hitched next Fourth of July weekend. She told WWD that, in addition to maturity, this fragrance also has an element of nostalgia related to her children.
“I am one of those people that, part of who I am is doing a lot of reminiscing,” she said. “It’s also definitely looking forward, so it’s kind of combining those two different elements and where I’m at right now [and where I was]. If [the children] reminisce about certain moments of their lives, I want them to one day be able to reminisce about me and be like, that’s what Mom smelled like.”
It may also be what millions of other women smell like, if the perfume is a success. We're certainly curious to check it out — especially if it has the magical power to make us look like this! (But, alas, it probably doesn’t.)
What do you think of the ad?