Dancing With the Stars Season 18 hit a season high last week with Latin Night — with 15.88 million viewers and a 2.6/7 ratings/share in the coveted 18-49 demographic. So that’s good news! However, things took a dive on Week 8.
The Monday, May 5 show took in 13.12 million viewers with a 1.9/6 rating/share. That's not good. That's actually a season low. It’s the first time DWTS has dipped below 2.2 in the ratings all season and the first time the overall numbers went below 14 million.
Still, the numbers have been more consistent this season than Season 17, which started with 16 million viewers and fell into the 13 million zone and even below that a couple of times. Season 18 started with about 15.44 million and a 2.6/7 rating, and even when it dipped into the 14 million/2.2 ratings area, it stayed pretty steady from there, except for going up last week and way down this week.
Why did the Dance Duel week only nab 13.12 million with a 1.9 rating? There are a few things to consider. The return of Jack Bauer with 24: Live Another Day was probably a factor. That “event series” premiere was May 5, right in the 8-10 timeslot, and it had 8 million viewers with a 2.6 rating/8 share. Also, DWTS Week 8 was the same night as the 2014 Met Gala, and that huge fashion event may have stolen some attention. Plus, it was Cinco de Mayo. Of course, if NeNe Leakes were here, she might also suggest some of the dip was because she left the show last week.
There's also Abby Lee Miller. Fans knew she was coming as this week’s guest judge, and maybe some decided to skip this particular episode in a boycott. The pros were openly unhappy with her presence, but ABC invited her, perhaps hoping for this exact kind of controversy. Whatever they wanted, you know they always want high ratings, and it didn't help.
DWTS was still the most watched show on Monday with more than 13 million viewers, followed by The Voice at 11 million, so it's not like it's fading into the mist. We'll have to see how the numbers fare next week to see if it really had anything to do with Abby, or if 24 is going to keep stealing people for its full run, or if maybe a lot of people were just distracted by the Met Gala or out partying for Cinco de Mayo. There are myriad reasons for why people do what they do.
Do you have a theory for why DWTS lost a few people this week?
DWTS Season 18 airs Mondays at 8 p.m. ET on ABC.
Source: TV By the Numbers