These Fans Watched Six ‘Game of Thrones’ Seasons While Running a Marathon
Who knows how many fans marathoned all six completed Game of Thrones seasons before Season 7 premiered last month?
Only a couple dozen, however, marathoned the entire HBO series while actually running a marathon.
Keep reading for all the details on these brave people — you certainly can’t call ‘em couch potatoes!
The publicity stunt comes from Sky, which broadcasts the show in Europe.
Sky asked runners and Game of Thrones fans to make the trek — and follow a truck with a jumbotron mounted on the back, which moved at only 5 MPH — across the Italian countryside.
“They faced heat and fatigue, but nothing distracted them from the series and from their challenge,” Sky says in a video about the ultramarathon.
They also encountered well-wishers along the way, locals who cheered them on from the sidelines.
As these intrepid souls ran from Rome to Milan — with waypoints in Montalcino, Massa, Carrara, and Bobbio — the runners watched all 60 episodes, as Adweek reports.
They finished the journey at the historic Sforza Castle, which dates back to the 15th century, and it was there that Sky treated them to a screening of the Season 7 premiere.
“Winter is here,” read a message on the jumbotron once the truck crossed the finish line. “You’re ready for Season 7.”
Sky even allowed fans who didn’t run the marathon to attend that early-morning screening, which was timed to coincide with the primetime airing of the season premiere here in the states.
All told, the marathon route spanned 600 kilometers, a distance of over 350 miles.
Ils courent un marathon devant les 6 saisons de Game of Thrones https://t.co/wWxgwJqqx9Cosmopolitan (@Cosmopolitan_fr) August 11, 2017
“We were thrilled to be involved in the biggest [TV] series of all time and were excited when Sky allowed us to push the boundaries for this campaign and create something unique,” said Luca Scotto di Carlo and Vincenzo Gasbarro, executive creative directors and partners at M&C Saatchi Milan, the ad company behind the stunt.
“There has never been a marathon like this: Winter is finally here, and this is how far it brought the fans.”
What do you think? Would you ever run 350 miles for worldwide glory and for a chance to binge-watch your favorite show?
Could you even run a marathon while watching, or does that sound like a nauseating proposition?
Tell us your reactions in the comment section below!
Game of Thrones Season 7 airs on Sundays at 9 p.m. ET on HBO.