Credit: Splash News

Taylor Kitsch, what happened to you? The Hollywood hunk best known as Tim Riggins on Friday Night Lights — and as the shirtless star of that one sci-fi action movie that shall not be named — has just gone and attacked his head with a bottle of peroxide, and we are not happy with the results.

Yes, the 6’ tall actor has dyed his hair blond. Granted, it’s for a role in a movie. But still, how can he do this to us??! *Swoon dramatically backwards onto floor*

Credit: Splash News

As reported earlier, Taylor has signed on to play the role of Bruce Niles, an investment banker-turned-AIDS activist, in The Normal Heart — an HBO film by Glee creator Ryan Murphy that chronicles the rise of the HIV/AIDS crisis in 1980s New York City.

We are all for watching a movie made by Ryan Murphy. And we love the fact that Taylor will be playing the love interest of Jonathan Groff (aka Glee’s Jesse St. James and our imaginary GBF).

But who’s bright idea was it to bleach Taylor’s hair like this? (Most) men with platinum blonde and lustrous hair just look creepy. C’mon. Did anybody actually think Orlando Bloom looked hotter asLegolas Middle Earth Warrior Elf Barbie? We didn’t think so.

Taylor Kitsch, we love you. We will always love you. But we really wish you hadn’t have just done that to your beautiful head.