Gossip Girl's Blair Waldorf doesn't exactly scream "casual day wear," but her off-screen alter ego, Leighton Meester, is all about keepin' it simple. Leighton has joined Penshoppe's "All Stars" campaign, following in the footsteps of major TV stars like Ian Somerhalder (Vampire Diaries), Zac Efron (The Lucky One), and most importantly, co-star Ed Westwick!
Penshoppe is the flagship brand of Golden ABC, the Philippines' sophisticated-yet-wearable fashion house known for its casual style. "This kind of campaign has never been done anywhere in the world," brand director Alex Mendoza says. "You know, the ‘All Stars’ endorsers wearing a 100-percent Filipino brand, thus showing the world that Penshoppe has arrived in the international scene.”
Leighton is currently in the Philippines for her campaign and will appear in Penshoppe’s Philippine Fashion Week show on May 26th! Can't wait to see her pics, but for now you can check out Ed's campaign on the Penshoppe website (hottie alert!).