Gucci has just released the commercial for their newest fragrance, Premiere — and it’s starring their latest spokesperson, Blake Lively (Serena), of course! The Gossip Girl starlet looks ridiculously sexy throughout the vid, though we must admit we’re a bit confused about what is actually supposed to be going on here. She’s wandering through the desert, next to a giant fans? Sure, why not. It’s Blake Lively. We’re pretty sure rules don’t apply.