Gwyneth Paltrow Says She’s Leaving Her Lifestyle Brand, Goop
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Gwyneth Paltrow

Gwyneth Paltrow Says She’s Leaving Her Lifestyle Brand, Goop


Gwyneth Paltrow has decided to uncouple herself from lifestyle brand Goop — consciously, of course.

The Oscar-winning actress launched Goop as a weekly newsletter in 2008, but now she’s hoping to remove herself from the venture.

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“My dream is that one day no one would remember that I have anything to do with it,” Gwyneth told her audience at Chicago’s Sage Summit on July 27.

She added that if Goop has a chance of thriving, she has to think about eliminating her involvement, saying, “I think it’s going to be more its own brand.”

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A source close to the 43-year-old tells Page Six the business doesn’t need her anymore anyway.

Celebrity sex toy quotes, Gwyneth Paltrow
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“Goop is growing into a brand of its own, separate from Gwyneth,” the insider says.

“That doesn’t mean to say she is not fully committed and excited as ever to build the company to that point.”

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It’s possible the Mortdecai actress is cutting ties because Goop has been more trouble than it’s worth lately.

In the past couple of years, Goop’s CEO quit, the company reportedly fell into $1 million of debt, and its pop-up shop was robbed of $173k of merch.

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Plus, Goop has been ridiculed since day one as being out of touch with the average American consumer, since the newsletter promotes products like $950 toilet paper, a $244 toothpaste squeezer, or $125k dumbbells.

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Maybe Gwynnie just wants us to think she’s a woman of the people now, not the one percent.