Saving the environment isn’t the only cause on Ian Somerhalder’s mind these days. The Vampire Diaries star stepped out sporting sexy scruff for the launch of the Eat (RED), Drink (RED), Save Lives campaign on Monday, June 2 in NYC.

The (RED) organization joins forces with iconic brands to deliver exciting products and events as a new way to fight AIDS. The latest campaign is teaming up with restaurants and food trucks all around the country with one goal in mind: to #86AIDS. From June 1-10, these participating locations will directly donate a portion of all proceeds to The Global Fund. 100 percent of the money raised goes to supply medication and education all around the world.

You, too, can get involved by visiting one of these participating restaurants. (A full list can be found here.) You can also donate $10 on the (RED) website for a chance to win a trip to NYC and a private cooking class with superstar chef Mario Batali.

Want to tell your friends about (RED) while still indulging your addiction to social media? Tweet or Instagram a food photo using @RED and #NOMsie to help spread the word!