According to the Friend Movement website, “The New F Word is a grassroots photo campaign and documentary film that aims to encourage the use of the word FRIEND to project inner strength and confidence. The concept by FM was taken to a whole new level when Bianca Kosoy, famed branding creative genius, helped shape the campaign by giving it the edginess for which she is known. Add celebrity photographer and co-creator Ryan Forbes to the mix, and you have quite the creative team; bullying beware.”
Sounds like a great cause! Joyce has done a lot of charity work in the past — just look at her Queen of the Universe pageant — and has always been extremely vocal about her passion for helping out those in need, particularly kids. Between this and her short stint on RHOBH, it’s pretty clear that she’s beautiful both inside and out!