“This video is the first by a major artist to premiere exclusively in Facebook’s video player, and the video is exclusive to Facebook until 12 noon EST tomorrow (Friday),” reports OK! Magazine.
Leave it to JT and Hova to reinvent how music videos are distributed. And man, is it a music video. At five minutes and nine seconds, the song itself is different from the original single with certain parts toyed with for a deeper pitch or slowed down pace. Art isn’t static, Justin and Jay seem to be saying as we nod our heads enthusiastically and hit “replay.”
Although the pair never appear together in the same frame, they hold their own with Jay Z watching clips from the famous Mike Tyson v. James “Buster” Douglas fight and Justin observing sheet-clad women that remind us a bit too much of that one part in The Others.
Another whole scene is devoted to watching very expensive glass “grails” burst into a beautiful waterfall of champagne. Yet another shows Jay Z standing in a museum reminiscent of the Louvre — but flooded. Hey, if anyone could get the famous French museum to turn on the sprinkler system, it would be Justin Timberlake and Jay Z.
What do you make of the video? Too much or just right? Tell us in the comments below.