Kanye West’s Fans Stream “Hey Mama” 700K Times To Protest Taylor Swift Release
The pop star dropped her new record on November 10, which fans of the rapper pointed out was the 10-year anniversary of his mom Donda West's death.
Though sources close to the 27-year-old insisted there was "no correlation," Kanye's fans made various social media accounts which led to his 2005 song about his mother's passing subsequently see a substantial hike in streams on Spotify on the very same day.
According to website The Ringer, the track went from 23.6 million to 25.3 million streams within 24 hours.
A spokesperson for Taylor previously commented on the coincidental release date, saying, "It is standard practice that releases come out on Fridays and we locked in this release date based on other Universal Music Group releases. There is no correlation."
The pair have been embroiled in a long-running feud ever since the 2009 MTV Video Music Awards, when he interrupted her acceptance speech for Best Female Video, arguing that Beyonce should have received it.
Although they buried their differences, the 40-year-old reignited the rivalry when he made reference to Taylor in his song "Famous," when he said, "I feel like me and Taylor might still have sex / Why, I made that b***h famous."
Meanwhile, the lead single on the 'Reputation' album, "Look What You Made Me Do," features a number of apparent digs at the likes of Kanye and his wife Kim Kardashian West, among others.
Taylor slams someone for their "tilted stage," something Kanye had during his 'Saint Pablo' tour in 2016.
She sings, "I don't like your little games/ Don't like your tilted stage/ The role you made me play/ Of the fool/ No, I don't like you."
Kanye's mother Donda West died on November 10, 2007 from complications following liposuction and breast reduction surgery.