Credit: Instagram

Just when you thought the Kardashians couldn’t expand their empire any further, think again.

The family that never misses a media opportunity has now conquered the challenging world of twee baby fashions with their new clothing line, Kardashian Kids, which hits stores today.

The line, which hits Babies R Us stores today, consists of cute separates and accessories for tiny fashionistas, and we’ve got to say, we’re surprised at just how demure the clothes look.

The family already has their hooks well into the fashion industry, with Kendall and Kylie’s lines with PacSun, Madden Girl, and their accessories line at Nordstrom, and Kim, Khloe, and Kourtney Kardashian’s lines for Lipsy and Sears, and Rob Kardashian’s Arthur George sock line, but with the family’s additions of adorable little ones Penelope Disick and North West, it makes perfect sense that they’d expand their empire into pint-sized pieces as well.

While Kim’s gained a reputation for dressing her bundle of joy in designer duds, from Stella McCartney shoes to Oscar de la Renta dresses, even Kim knows that it’s important to make things moderately-priced for moms — especially when pricey clothes invariably end up with a dusting of vomit.

“[I] created a baby line, so there can be super affordable clothes for babies,” the new mom told fans via her Mobio INsider account earlier this year. “Kids grow up so fast. You need affordable clothes!"

What do you think of the Kardashian Kids line?

Source: Instagram