Perhaps there's a method to Kim Kardashian's weight gain madness.

The rumors around the reality star and her weight have been swirling for months now and they show no signs of dying down. What's more is that, once Kim does have the baby, the attention being paid to her weight will only intensify because she'll no longer be with child. So what then?

According to a New York Post report, the 32-year-old has gained 75 lbs in the last six months (oh please!). Also, the report alleges that Kim is now purposefully gaining weight to secure an extremely lucrative weight-loss deal following the birth of her child.

The driving force behind this movement, according to the report, is Kardashian Kingpin Kris Jenner, motivated by the percentage she would make off the deal as Kim's manager.

“She would get a percentage of any deal, so she’s pushing Kim hard to start signing contracts — baby shower photos, baby-bump pics, weight loss,” reports In Touch.

Given Kim's recognizability across the world, her deal couple upwards of $2 million.

“She knows what she’s doing by showing off her heavier figure,” says an insider. "The more she looks heavy and out of control with her eating, the more she will be worth. Everything Kim does is on purpose.” 

Setting aside the report's laughable estimate of Kim's weight gain — let's remember the girl is 5'2" in bare feet — even if Kim was planning on scoring a weight loss deal post baby, she certainly wouldn't be the first celeb to do so.

Source: In Touch