If you’re going to mock the Kardashians in an advertisement, apparently saying you “deeply regret” it isn’t enough. You might get sued or, as the case seems to be, fired.
Khloe, Kourtney, and Kim Kardashian were understandably upset when mock-ups of the ad for the Ford Figo were released. “Leave your worries behind with Figo’s extra large boot,” the ad read, and showed the sisters bound and gagged in the trunk of a car being driven by Paris Hilton.
Not surprisingly, the backlash started immediately. The Kardashians’ lawyer called the ads “disgusting, vile and offensive to all women,” and threatened legal action. And now the Washington Times is reporting that the employees responsible for the ad’s creation have been fired.
This marketing campaign was the brainchild of JWT, an Indian-based branch of WPP, the world’s largest advertising firm. WPP has since issued an apology.
“We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency at JWT,” it read. “These were never intended for paid publication, were never requested by our Ford client and should never have been created, let alone uploaded to the Internet. These posters were created by individuals within the agency and did not go through the normal review and oversight process.”
This apology was released in addition to the statement released by Ford itself, which said that “The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.”
So, it seems some heads had to roll as part of that insurance policy. Guess these companies didn’t want to tangle with the Kardashians in the courtroom—and really, can you blame them?
Source: Washington Times