Kim Kardashian won’t just be expanding her family in 2013, she’ll be widening her wallet, too. With the news that she and boyfriend Kanye West are expecting their first child together, Jo Piazza, celebrity finance expert and author of Celebrity, Inc.: How Famous People Make Money, says that baby will bring in serious bank from the moment it takes its first breath in the delivery room.
“I think he or she will be worth at least five million when it’s born,” Piazza tells Wetpaint Entertainment.
Whoa, baby. How exactly did Piazza arrive at that number?
“She’ll get a million from the sale of the baby photos,” Piazza explains. “Plus at least $2 million in mommy-related endorsement deals for products like cribs, strollers, belly bands, you name it.”
“Then there will be her fee for the rights to film the birth, which I’m sure will be a huge special on the E! network,” Piazza continues. Her asking price? A likely $1.5 million.
And like her big sis Kourtney, Kim will probably also strike a deal to reveal her baby weight loss a few months after the birth, which Piazza predicts she’ll do to the tune of $500,000.
More than just a smart move in terms of money, Piazza thinks the pregnancy could be just the career boost Kim needs.
“Reality stars have a shelf life,” Piazza notes. “Interest in them doesn’t last forever, so they constantly need to reinvent themselves when that interest fades. Having a baby is a great way to extend your shelf life — just ask Tori Spelling, Kendra Wilkinson and Nicole Richie.”
“This baby makes Kim relevant in a whole new way again,” Piazza concludes. “It’s opened her up to the highly lucrative mommy market.”