The Kardashian sisters are all about repping their own brands, and wear items from their Dash boutique or Kardashian Kollection on the regular. But has Kourtney Kardashian taken things too far?

The reality star modeled a Kardashian item in an Instagram pic recently, and fans were seeing double...because the bag on her shoulder had her own face on it.

“Our cute tote!” Kourtney wrote, as she showed off the hot pink pool bag, with a photo of Kim, Khloe and Kourtney splashed all over it.

Even for a Kardashian konnoisseur, this bag is a lot. But on Kourtney it's a little ridiculous! What do you think, is this piece of Kardashiana tacky or trendy?

This “Pool tote”, in “shocking pink vinyl” retails for $40. Not much of a beachgoer? Not to worry, you can always snap up the Kardashian mug, with the same photo of the Kardashian sisters on it for $20! They've got you covered.

Source: Instagram