Kim Kardashian’s Business Model: To Be Pretty and Then Make You Feel Bad?
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The Kardashians

Kim Kardashian’s Business Model: To Be Pretty and Then Make You Feel Bad?

No one can deny that Kim Kardashian is beautiful — Her face, her lips, her hair, that famous backside... Basically, the 32-year-old star has made herself a household name on looks alone. Kim is a marketing genius, and she’s managed to turn women’s desire to look like her into a successful business of beauty products and endorsement deals.

But when one website dared to anoint Her Royal K-ness as the “overlooked face of feminism,” Tracie Egan Morrissey of Jezebel went off. Is Kim a feminist role model? Uh, well... according to Tracie, “The short answer is: no. The long answer is: noooooooooooooooo.

Tracie’s argument seems to be able to be summed up pretty simply: Yes, Kim is a woman. Yes, she’s highly successful in business. But there’s no way that is Kim Kardashian the face of feminism. In fact, she argues, Kim is actively seeking to destroy the self confidence of women everywhere for her own monetary gain.

Seem like a stretch? Just hear her out. “Kim has used her windfall in the genetics lottery to establish herself as one of the sexiest, most desired women in the world. That's fine,” Tracie writes. “But by positioning herself that way there's an implication that other women who don't look like her are inferior.

So why try and make you feel bad about the way you look? Simple: It’s good for business. Tracie writes, “The fact of the matter is that nearly all of her endorsement deals and licensing projects have been based on commodifying women's insecurities—the same insecurities to which she actively contributes. QuickTrim, those sneakers that are supposed to help you have a nice ass that turned out to be completely bogus, makeup, fragrances, skincare, etc. They're all products that promise aesthetic perfection (literally).”

Her conclusion: “It's almost unethical, like someone breaking your legs and then trying to sell you crutches.” What do you think about it: Is Kim really in the business of creating self-esteem issues and then capitalizing on it? Head to the comments and share your thoughts.

Source: Jezebel

07.31.2013 / 12:00 AM EDT by Beth Douglass
Related: The Kardashians, Kim Kardashian

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