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Love may not cost a thing, but the same can’t be said for Kim Kardashian’s beauty routine.

The new mom has done a complete beauty overhaul since giving birth to daughter North West in June, and every step of the way has cost fiancé Kanye West some major money.

RadarOnline.com reports that, in order to keep his bride-to-be happy, Kanye is shelling out hundreds of thousands of dollars for an on-call glam squad to treat life-threatening flyaways or emergency foundation situations.

“Kanye has told Kim he will spare no expense to make her look ready to go to a major photo shoot whenever she desires. So, Kim’s hair stylist, make-up artist, and stylist all based in Los Angeles, are on call 24/7, ready to get on a private jet to be whisked to her location,” reveals a Kardashian insider.

While Kanye, who is worth an estimated $100 million, may seem to be blowing through an excessive amount of money on fake eyelashes and spray tans for his lady love, friends say it’s just a drop in the bucket compared to what he spends on himself.

“The truth is that Kanye spends a lot more than Kim does on clothes, accessories and cars,” says a pal. “They are a perfect match for each other.”

Source: RadarOnline.com