Kourtney Kardashian Launching Own Makeup Line
Apparently there is no such thing as too many Kardashian kosmetics.
The 38-year-old beauty is reportedly planning to drop her own cosmetics under the name "Kourt." How inventive.
According to TMZ, she filed legal documents to own the business name "Kourt" but, in order to keep things under wraps for the time being, she filed the application under her company "2Die4Kourt," which we personally think is a better name.
Although it's not known for sure whether the Keeping Up With the Kardashians star will bring out her own cosmetics range, she has been uploading more beauty-related content on her app, including her favourite natural products and her every day make-up routine.
But the reality TV star should have no trouble getting her brand off the ground as her younger half-sister Kylie, 20, launched her range in 2015 and has reportedly earned $420 million in retail sales since.
The range — called Kylie Cosmetics — keeps expanding year on year but is known for liquid lipsticks, lip liners, eye-shadow palettes, concealers and foundation.
Kim, 37, on the other hand, launched her KKW beauty range in 2016 and just two months ago dropped a line of shimmering highlighters and lip glosses.
Her perfume collection KKW Fragrance, which come in Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud, sold out in just six days.
It remains to be seen how Kourtney's kollection holds up against her sisters'.
With Kim's history of contouring and Kylie's infamous pout, launching a makeup line was a natural business venture for them.
Kourtney, on the other hand, is known more for being the voice of reason in the klan, and of course mom to Mason, eight, Penelope, five, and Reign, three.
Will you buy the 38-year-old's makeup line? Let us know in the comments.