Makeup Artist Makes White Model Look Black, Internet Erupts
Makeup Artist Blackface


Makeup Artist Makes White Model Look Black, Internet Erupts


Beauty can get ugly, as one makeup artist whose transformation went viral for all the wrong reasons has learned.

An artist who goes by the Instagram handle @PaintDatFace shared a before and after photo of a blonde, white model who was made up to look much darker, more ethnic and wearing a headscarf.

Despite the obvious issues here, the artist claimed in his original caption this was simply to celebrate another culture.


“This is a transformation that I've been holding back from releasing for a while now, solely because of the fear I've had of people turning it into a racial scandal against me,” he wrote.

“THIS IS NOT ABOUT A RACE CHANGE. This is about one woman acknowledging, embracing, and celebrating the beauty of another woman's culture.”

Paintdatface Caption

The internet wasted no time putting the artist on blast, who deleted his original post and caption — but screenshots live forever.

Many people called the look blackface and were clearly offended, making claims of cultural appropriation.

Others pointed out the LA-based artist should have used an African-American model instead of a white one to begin with, and that he rarely uses any women of color as models.

Following the backlash, he eventually offered an explanation, which was actually basically a #sorrynotsorry.

“The transformation that I recently posted of a woman transformed into a woman of another culture has been highly criticized by those who don't understand the message,” he wrote.

“I deleted the post, not because I had regret or saw wrongdoing, but because of the negativity social media turned it into.

“It's been assumed by most that my intentions were to transform my model into a black woman. Truth is, my intentions were to keep the look vague enough to be relatable to many women of different cultures, but the true inspiration of the overall look came from my Cuban heritage.

“Although I am saddened by how many people are angered, I can't offer an apology for my artwork and for what I find to be beautiful,” he concluded.

He has also done a “traditional Chinese look” on himself in the past.

While he’s clearly a talented makeup artist, we think it’s best to use models from the actual culture he’s trying to celebrate going forward.

Does this rub you the wrong way?