Credit: Target Photo: Target Introduces New Wedding Line

Is Target-aholic a thing? We are a little more than obsessed with Target, the store that offers everything you need at an affordable price, and now they’ve been bitten by the wedding bug!  Enter their new bridal line, TEVOLIO, offering affordable wedding gowns and bridesmaid and flower girl dresses.

According to a press release, this new line is perfect “for brides who want a no-fuss (and affordable) approach to their big day.” Sign us up! Target promises 10 styles for bridesmaids, four styles for brides, and two styles for flower girls, and get this: They range in price from $69.99 to $129.99!


What the what!?

Yeah, yeah, it’s a small collection, but the designers did a pretty decent job of designing the classic silhouettes, including a cowl neck design, one with a cap sleeve, a rouched dress, and a strapless option. All dresses are offered in either porcelain white or antique ivory, and all are full-length so you can definitely get it shortened for a more laid-back style.

While these dresses aren’t made for some mother-of-a-blowout wedding, they are perfect for a quick jaunt to city hall, a laid-back beach wedding, or just someone who prefers to KISS (Keep It Simple, Stupid).

We are totally in love with Target’s new line, but we want to hear your thoughts: Would you buy a wedding dress from Target? Sound off below!

Source: Target


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