In Samsung’s latest ad for Jay-Z’s new album, Magna Carta Holy Grail, set to drop July 9, the king of rap shows a gentler side of himself, opening up about fatherhood and the vulnerability that comes with being a parent.
In the promo clip for his new song “Jay-Z Blue,” the rapper talks about what it's like for him to be a dad. He says that he and wife Beyonce “still marvel” at daughter Blue Ivy, referring to his daughter as "something that we both created."
He also discusses his past family issues. Showing a rarely seen emotional side, Jay-Z tells producer Rick Rubin, "It deals with [the fact that] my pop left when I was young. He didn't teach me how to be a man or how to raise a child, or treat a woman. The two things I need, I don't have.” The rap artist sounds truly worried as he adds, “And I have a daughter. It's [about] the paranoia of not being a great dad."
Jay addresses Blue Ivy on another song promo, for "Heaven." The rapper, again sharing with Rubin, says, "For me, my idea of heaven is in your daughter's laughter; hell could be if your child is missing for three minutes — you’re in three minutes of hell," he says.
Clearly Jay-Z has tapped into a wellspring of inspiration after the birth of Blue Ivy. Shortly after she was born, he released “Glory,” in which he expressed the happiness of her arrival as well as the pain of wife Beyonce's past miscarriage. The tyke also gets a mention on the Rick Ross song ”3 Kings.”
We love how Jay-Z has matured as a father, and we can’t wait to hear the entire release to see how it’s shaped his music.