In case you hadn’t heard, Jay Z and Beyoncé lost at something last year, which is very unlike the music royalty duo who are essentially showing us all how to win at life. They’re each multi-million dollar recording artists leading one of the toughest industries in the world and they have an impossibly adorable baby girl between them. In fact, the mention of their daughter Blue Ivy is the perfect segue into exactly how this power couple lost, and at what.

Last year, Jay Z and Beyoncé set out to trademark “Blue Ivy Carter” just days after their daughter’s birth in January of 2012, although several others had the same idea. According to Rolling Stone, the couple had future plans to turn the name into a brand for a line of baby products such as carriages, diaper bags, and even baby cosmetics.

Bey and Jay actually found out by way of another trademark request that a wedding planning company had been using the name Blue Ivy since 2009. This is why they lost. Veronica Alexandra, owner of Blue Ivy Events had the leg up on the moniker before Bey was even thinking about having a baby!

In a new and very revealing interview Jay Z recently did with Vanity Fair, the “Magna Carta” singer explained a very different reason for wanting to trademark Blue Ivy Carter: protection.

“People wanted to make products based on our child’s name,” Jay says in the interview, “and you don’t want anybody trying to benefit off your baby’s name. It wasn’t for us to do anything; as you see, we haven’t done anything.”

This is a one-eighty from the reasons Jay and Beyoncé stated last year when they cited their intentions to create a baby products brand, but that could’ve just been their plea before the judge. Rarely does the law side with emotional pleas, so it makes sense.

Either way you slice it, we understand Jay and Bey’s move to trademark Blue Ivy’s name, but if it really was for the sake of a future brand, we have to wonder if that idea was in their head the whole time they were combing the baby name books?

Do you think Jay Z and Beyoncé were in it for the profit the whole time, or did they just want to protect Blue?

Sources: Vanity Fair, Rolling Stone


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Emmalie Vance is an Editorial Intern at Wetpaint Entertainment. Follow her on Google+!