A new text-based pregnancy prevention campaign is using some rather hilarious — if all too real — messages to teach teens the gritty truth about being a young parent. And it’s kind of genius.
The campaign, created by the social change youth organization DoSomething.org, is based on a game of sorts (think Tamagotchis), in which teens can “send a phone baby” to their friend’s mobile devices for several hours. So what can you expect once your phone is ‘impregnated?”
Up to 15 texts over the course of 13 hours demonstrating what life is really like with a wee one. You can definitely count on bodily fluids playing a large part in the messages. “I know you’re running late bu-grrgle-barffff. Oops, sorry about your shirt,” one example reads. “Rappers spit rhymes, I spit up.” If only real babies said that!
Although teen pregnancy rates have been drastically reduced over the years — mostly thanks to shows like Teen Mom illuminating the consequences of unprotected sex to the teen audience — America still has the highest rate of teen pregnancy out of all industrialized nations.
The Pregnancy Text campaign will run from March 25 to June 12, and teens who sign up with six of their friends are automatically eligible to win a $7,500 scholarship. In turn, they will also learn valuable information about teen pregnancy and how to prevent it, including abstinence and safe sex.
What do you think about this texting campaign? Is it super genius, or totally lame?